In this article we’re magnifying our interactions, in order to understand how micro experiences- the small, simple moments you might miss- can have macro effects. All of our interactions, good and bad, are made up of multiple micro-moments. Even one sales call involves numerous micro-moments, and the sum of those experiences will shape the customer’s experience of the company. So, this month we’re asking the following: are you conscious of the micro experiences you are creating in the everyday? And can you appreciate the micro experiences that other people are creating for you? Don’t underestimate their power. These seemingly small and simple moments create a ripple effect that can impact the dynamic of a whole relationship. To echo Google’s micro-moments advertisement campaign, “Life isn’t lived in years, or days, or even hours. It’s lived in moments.” And I believe this is true for all of our experiences, whether they be personal or professional, intimate or global.

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